Cultural heritage managers are increasingly requested to both demonstrate and create economic benefits for local, regional, and national economies. This is likely to be particularly acute in the aftermath of COVID-19 when government budgets will face renewed strain. This workshop will provide attendees with a firm understanding of the motivations for mobilizing cultural resources for economic benefit; the limits of that mobilization; different strategies for creating economic benefits; and how economic impacts are measured and communicated. The workshop will then guide attendees through the development of a plan for the creation of economic benefits for their own case studies, including the development of goals; selecting appropriate strategies; judging economic feasibility; and monitoring and evaluation procedures. As a result of the course attendees will be able to implement economic development strategies in their own locations.

The key to effective word-based Heritage Interpretation is written text that grabs and holds the reader’s attention. 

The purpose is to show the pathway for running a successful project from inception, through the planning and implementation phases to closure.